Michael Todd Beauty rolls out Clarisonic compatible replacement brushes
Michael Todd Beauty is looking to launch a new line of compatible replacement brushes for those who use Clarisonic tools.
This news comes on the heels of the electronic face brush brand’s announcement that it would be shutting down.
The decision to close down Clarisonic’s business came at the hand of its parent company, L’Oréal, who decided it would be best to focus its attention on other business offerings, according to a note on the company’s website.
“Michael Todd Beauty — long known for its obsession with product quality and customer satisfaction — is best situated to fill this void. The millions of Clarisonic users in the marketplace deserve great facial cleansing at a fair price,” Lewis Hendler, Michael Todd's chair said. “Our Clarisonic compatibles will do just that! By launching Clarisonic compatibles, Michael Todd will fulfill its role as steward of the category, strategically ensuring the needs of Clarisonic users are met despite the withdrawal of Clarisonic from the market.”
The Michael Todd Beauty Clarisonic compatible brushes will be available in two skin types — regular and sensitive.
Other models with additional features are being planned and to be released at a later date, the company.
“Clarisonic compatibles will feature polished bristle tips for gentle, non-irritating cleansing and Michael Todd's signature Life antimicrobial protection, the same features we offer in our Soniclear brushes,” Michael Friend, the company's president said. “The new Clarisonic compatible brushes will thoroughly cleanse, exfoliate, polish and improve the complexion in a single 30-second cleansing and stay cleaner, fresher longer between uses with our patented antimicrobial technology. For these reasons, Soniclear brushes are and the Clarisonic compatible brushes will be superior to competitors' silicone brush systems. These systems lack our antimicrobial protection and take more time. Requiring multiple steps such as firstly using makeup wipes to remove dirt, oil and makeup prior to cleansing with a silicone system. There's just no comparison — the Soniclear cleansing brushes remove a full face of makeup, dirt, SPF and oil — in one step and in mere seconds.”
Shoppers will be able to find the Clarisonic compatibles on the michaeltoddbeauty.com website for pre-orders beginning Aug. 1.