Michelob Ultra adds hard seltzer beverages to portfolio

Michelob Ultra’s Essential Collection, which features coconut water, is available in blueberry watermelon, strawberry guava, berry hibiscus and kiwi lime flavors.
michelob ultra essential collection

Just in time for summer, Michelob Ultra is adding a refreshing line of hard seltzer beverages to its portfolio.

The brand launched its new Essential Collection, which features coconut water at the heart of its ingredients.

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Made with a balance of real fruit juice and organic coconut water, the Essential line is part of Michelob Ultra’s Organic Seltzer collection, which is USDA certified, the company said.

Boasting bright colors and a bold taste, the seltzer pack contains the following four flavors:

  • Blueberry Watermelon, a blend of juicy flavors designed to tantalize taste buds;
  • Strawberry Guava, a classic fruit flavor that contains a blend of unique floral sweetness;
  • Berry Hibiscus, a blend of slightly tart and refreshing berry notes; and
  • Kiwi Lime, a tangy and sweet explosion of flavors, the brand said.

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Containing 4% ABV, 90 calories per serving and 0 g of added sugar, Michelob Ultra Organic Seltzer Essential Collection is available in a slim 12-oz. can variety pack on May 28.

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