Molson Coors is continuing its partnership with Coca-Cola.
This time, the two companies are partnering on launching a line of full-flavor alcohol beverages inspired by the Simply juice line.
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“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola's Topo Chico Hard Seltzer, Vizzy Hard Seltzer and Zoa Energy Drink,” Michelle St. Jacques, Molson Coors’ chief marketing officer said. “Now, we have a huge opportunity to leverage the power of Simply — a brand known for real juice and big flavor — to disrupt the full-flavor alcohol segment in a way that’s never been done before.”
Over the summer, the two brands will kick off the beverage collection by rolling out the Simply Spiked Lemonade variety pack, which was inspired by Simply’s best-selling nonalcoholic flavors, including strawberry lemonade, watermelon lemonade, blueberry lemonade and signature lemonade.
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“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” Dan White, chief of new revenue streams at Coca-Cola North America operating unit said. “With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply. We believe people will be excited to try this delicious beverage when it arrives on shelves later this year.”
Simply Spiked Lemonade will debut in slim-can packs of 12-packs as a variety pack and 24-oz. standalone cans of select flavors.