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01/24/2022

Truly unveils margarita-inspired flavors

Truly’s Margarita Style Hard Seltzers are available in classic lime, strawberry hibiscus, watermelon cucumber and mango chili flavors.
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truly margarita style

Truly’s hard seltzer portfolio is continuing to expand.

The latest from the brand is a twist on the traditional margarita beverage.

Featuring a new take on the classic cocktail, Truly Margarita Style Hard Seltzers contain a crisp hard seltzer taste with the bold and zesty flavors of a margarita.

[Read More: Truly mixes up hard seltzer space]

Made with such ingredients as lime juice concentrate, agave nectar and sea salt, each can contain 5.3% ABV, 110 calories, 1 g of sugar and comes in classic lime, strawberry hibiscus, watermelon cucumber and mango chili flavors.

“With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita,” Casey O'Neill, director of product development at the Boston Beer Company said. “The margarita is such a beloved, iconic cocktail and we're excited to bring it to life in a fun, new way.”

[Read More: Truly Hard Seltzer intros higher ABV offering]

Currently, Truly’s Margarita Style Hard Seltzers are available in a mix pack that is priced in line with the rest of the brand’s 12-packs.

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