Multicultural

NEW YORK -- As consumers continue to emphasize health and wellness, natural body oils are emerging as a key product.

Skin care brand Trilipiderm has launched Ultra-Hydrating All-Body Oil, a 100% natural serum (and rich in olive-derived squalane) that is extremely light and replenishing. 

NEW YORK -- L'Oréal USA has joined the ranks of the EPA's Green Power Partnership, which recognizes the company as one of the nation's leading green power users. 

Sephora's new store on Michigan Avenue, opening Aug. 26, will be a new type of store the retailer is calling the Beauty TIP Workshop. (Chicago Tribune)

SOLON, Ohio -- ECRM is launching a Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. 

This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.

Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)