Murad brings dermatological, pharmaceutical approach to eczema care
Murad is continuing to tackle the skin care needs of every consumer with its new Eczema Control collection. Consisting of three products — Soothing Oat and Peptide Cleanser, Quick Relief Colloidal Oatmeal Treatment and Daily Defense Colloidal Oatmeal Cream — the line looks to help provide relief for the symptoms of eczema.
Drug Store News spoke to Howard Murad, a board-certified dermatologist, pharmacist and founder of Murad Skincare, about the line and how it caters to all consumers.
Drug Store News: Why was it important for Murad to create the Eczema Control collection?
Howard Murad: Millions of people in the U.S. have some form of eczema, but there aren’t many effective solutions that felt cosmetically elegant to treat it. We wanted to bring a dermatologist and pharmaceutical approach to eczema care that was previously only addressed with prescriptions and expert care.
[Read more: Murad’s Deep Relief Acne Treatment targets deep acne concerns]
DSN: Can you tell us about the collection, and how it works to tackle various skin care concerns?
HM: Our new Eczema Control line aims to give people access to effective dermatology treatment without the cost or steroids. Further, as a brand, we are committed to conquering the global epidemic of stress – and eczema flare-ups can often manifest as a result of stress. Stress can trigger an overabundance of cortisol, stimulating inflammation that can irritate skin and trigger (or worsen) a flare-up. With our new eczema products, we hope to alleviate the emotional stress that is often associated with having eczema and prevent the stress that can trigger eczema.
DSN: Can the products from the line be used by those who do not have eczema?
HM: Our Eczema Control line wasn’t just created as highly effective eczema care – it's luxurious skin care that anyone with sensitive skin will want to use. The product formulas are lightweight, creamy and soothing to make treating eczema more like self-care and less like a chore. Our steroid-free solution is uniquely blended with advanced ingredients beyond just colloidal oatmeal, including ground cherry extract, mondo grass sugars and micellar cleansing peptides. These ingredients work together to deliver instant relief and a long-term improvement in overall skin health. Lastly, our line of eczema products is also silicon free, petrolatum free and vegan.