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Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.

At top from left: Alex Tomas, DSN; John Burton, president of Session Savers; Jessica Stanton, ECRM account manager for HBC; and Lisa Carrillo, ECRM SVP of Beauty Care.

ORLANDO, Fla. -- Session Savers Sunscreen, a San Diego-based supplier of on-the-go sun care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its eponymous line of sunscreen products.

NEW YORK -- So it turns out that it's not just teens who love beauty products. New research from Mintel reveals that as many as 80% of all 9- to 11-year-olds in the United States use beauty and personal care products.

More than half of US 12-14 year olds use mascara (54%), as well as eye shadow, eye liner and eyebrow pencils (54%). Meanwhile, some 45% use foundation/concealer, 30% use blush/bronzer and 10% use hair coloring products.

SAN FRANCISCO -- Private equity firm VMG Partners has sold a rapidly growing brand of personal care for families to SC Johnson. 

Founded in 2004, Babyganics is a lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.

TORONTO -- Celebrity makeup artist Charlotte Tilbury is adding a fragrance to her beauty product portfolio.

Tilbury announced she is launching Scent of a Dream in August. Kate Moss has signed on to be the scent's beauty ambassador.

"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Tilbury said. "I believe consumers can use Scent of a Dream to create an emotional pathway."

WASHINGTON – With increases in consumer spending expected to remain solid during the remainder of the year, the National Retail Federation on Tuesday increased 2016 retail sales projections by 30 basis points to 3.4% over last year.

Online and other non-store sales, which are included in the overall figure, are expected to increase 7% to 10% year-over-year rather than the 6% to 9% percent forecast earlier.