SC Johnson acquires popular Babyganics brand
SAN FRANCISCO -- Private equity firm VMG Partners has sold a rapidly growing brand of personal care for families to SC Johnson.
Founded in 2004, Babyganics is a lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.
"The Babyganics brand has emerged as a true leader in the pursuit of providing unique and innovative products for today's parents and their children,"said Kara Roell, managing director of VMG. "VMG is extremely appreciative of the partnership built with Kevin Schwartz and Keith Garber, the leaders of Babyganics, and of the collaboration, creativity and exceptional performance of the entire Babyganics team in redefining the well-baby category."
Babyganics represents the second exit in VMG's second fund, following quickly after the sale of Justin's to Hormel Foods. VMG's other brands include Health Warrior, Kernel Seasons, KIND Healthy Snacks, Natural Balance, Nature's Bakery, Pretzel Crisps, Perfect Bar, Quest, Spindrift, and Vega.