Native’s Jungalow collection channels good vibes
Native has a new limited-edition collaboration up its sleeve.
The brand is partnering with author, designer and founder of Junglaow, Justina Blakeney on a line of personal care products that aim to deliver consumers a bit of an escape.
“Native x Jungalow is our first ever co-branded collaboration for our popular Seasonals collection and we are thrilled to partner with Jungalow on this exciting launch. As a bold and talented artist, Justina used her personal experiences to design the collection's fragrance and art. Inspired by Justina's travels around the world, the delightful scents of the Native x Jungalow collection will transport you to lush locales and the beautiful designs will move you to appreciate beauty in unexpected places,” Meng Li, vice president of marketing at Native said.
Native x Jungalow consists of deodorant and body washes for both men and men in sensitive and plastic-free options, available in four new scents — palm leaf and bergamot, tangerine and citrus blossom, paradise flower and amber, and sandalwood and fig.
“My brand, Jungalow, celebrates the human/nature connection and aims to help people to bring good vibes home. I am thrilled at the opportunity to bring that ethos from home to personal care and wellness with Native — a brand I admire for their commitment to effective, clean, and cruelty free personal care products. Designing this collection wasn't just about adding pretty patterns to the labels (though that part was also fun!) — working with Native was a fully immersive experience. I loved the process of developing transportative scents that take you on a bit of a trip to somewhere magical, especially in a time where actual traveling is not an option,” Justina Blakeney said.
Consumers can find the Native x Jungalow collection online at NativeCos.com. The line will be hitting Target shelves beginning Jan. 31.