Natural Light Seltzer unveils flavor addition

With the big game just weeks away, Natural Light Seltzer is unveiling its new flavor addition with a twist.

The brand is launching its new House Rules option, which is a strawberry-kiwi blend, by asking house party legends across the country to share one rule they live by.

If chosen, the winner and three friends will win invitations to Natty Seltzer’s bash, where they can celebrate the Super Bowl experience alongside Rock Ross on Star Island in Miami on Feb. 2.

To participate, the company is asking users to share their rules by using the #nattyseltzerparty and #contest hashtags on Twitter, Instagram and Facebook.

“Natural Light Seltzer crashed the seltzer party last summer and has been gaining steam ever since; the excitement from our fans has been amazing,” Daniel Blake, the senior director of US value brands at Anheuser-Busch, said. “House Rules strengthens our seltzer portfolio with another unique flavor, giving our fans more choices and attracting new fans into the Natty family.”

House Rules, which joins the previously launches Catalina Lime Mixer and Aloha Beaches, contains 6% ABV, will be sold in packs of 12 and 24, as well as 25-oz. single serve cans beginning in February.