NatureLab. Tokyo expands availability to Ulta Beauty

Gisselle Gaitan
Online Editor
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a band performing on a counter

Picking up products from NatureLab. Tokyo is now as easy as heading to Ulta Beauty.

The Japanese hair care brand announced that its products are now available at more than 700 of the beauty retailer’s locations across the nation.

“Ulta was a natural choice as we continue to expand NatureLab. Tokyo’s U.S. presence. Our digital partnership was a great success, and we are thrilled to continue delivering efficacious J-Beauty hair care to the Ulta Beauty guest in the next wave of our retail expansion,“ Ed Valentine, managing director of NatureLab. Tokyo said.

Designed with the premise of healthy hair starting at the scalp, NatureLab. Tokyo’s products are formulated with stem cells from plant-based ingredients that have been paired with pear extract, quinoa protein and other naturally-derived ingredients, the company said.

In addition to launching its products at the beauty retailer, the brand is also part of the Conscious Beauty at Ulta Beauty initiative, which highlights clean, cruelty-free, vegan and sustainably packaged products.

NatureLab. Tokyo products are also free of harsh sulfates, parabens, phthalates, gluten, mineral oil and chemicals that can damage hair and the environment, the company said.