Nerds, Dungeons & Dragons partner on packaging design

Nerds Gummy Clusters and Rainbow Nerds Theater Box in limited-edition Dungeons & Dragons packaging features characters inspired by the game.

The candy brand Nerds is embarking on a brand-new partnership with a well-known video game.

The Chicago-based company is joining forces with Dungeons & Dragons on limited-edition packaging.

Consumers will be able to find D&D-inspired Nerds characters on the packaging of Nerds Gummy Clusters and Rainbow Nerds Theater Box.

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“Nerds encourages everyone to celebrate how we’re all better together, a philosophy shared with the legendary Dungeons & Dragons,” Joey Rath, brand manager for Nerds Candy at Ferrara said. “We’re excited for fans to get their hands on this partnership’s collectable packaging, unleash their imaginations and embark on a Nerds-themed D&D journey while snacking on their favorite candy pieces.”

In addition, those who pick up the candies in the limited edition packaging can upload their receipt online to gain access to the Restoring Harmony campaign, which gives fans a single PDF adventure and character sheet that can be run in under an hour by a Dungeon Master and one player taking on the role of a Nerds character.

“I can personally say my D&D sessions are better together with Nerds candy at the table. We are thrilled to partner with Nerds on their new packaging and the release of seven custom mini D&D adventures,” Shelly Mazzanoble, brand manager for Dungeons & Dragons said. “The Nerds brand strongly celebrates individuality and the idea that we can be better together, like a D&D party, and we couldn’t think of better ally to help spread the importance of those qualities.”

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Currently, Nerds Gummy Clusters and Rainbow Nerds Theater Box limited-edition D&D packaging will be available at mass, grocery, drug and convenience stores nationwide and online through various e-commerce partners for a suggested retail price that ranges from $.99 to $3.99.