Neutrogena prioritizes scalp health

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Neutrogena prioritizes scalp health

By Gisselle Gaitan - 07/20/2020

Although Neutrogena is best known for its skin care products, the brand is looking to prioritize the care of another body part.

With its new Healthy Scalp collection, the beauty brand is looking to bring the science of skin care to the scalp and hair care categories.

Created to cleanse and moisturize the scalp without stripping strands, the Healthy Scalp line was created through an in-house collaboration at Johnson & Johnson Consumer Health and Vogue International, as well as the makers of OGX and Maui Moisture.

Driven by the growing skinification of hair care and shifting consumer desires to approach hair care with more than just strand health, thus the new collection was created.

The non-medicated, pH balanced line emphasizes a healthy and gentle daily approach to overall scalp and hair health, the company said.

“Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world,” Kerry Sullivan, the general manager at Neutrogena said. “I'm proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin.”

A key ingredient found in the collection is Natrasurf, which is a mild surfactant that was developed specifically by the scientists at Johnson & Johnson Consumer Health, and allows for the scalp to be cleansed daily without damage to the strands that are often associated with frequent washing, the company said.

“We know 78% of consumers believe haircare is just as important as skincare,” Hanan Wajih, senior marketing director North America, Vogue International said. “The team at Vogue, in partnership with Neutrogena, has been working on this line for two years to bring coveted skincare ingredients such as Hyaluronic Acid, Micellar water, and tea tree oil to scalp and haircare – ultimately delivering healthy scalp and haircare gentle enough for everyday use.”

Products found in the collection include:

  • Hydro Boost with Hyaluronic Acid, which was formulated for dry scalp and hair. It is a shampoo and conditioner duo that looks to boost dry scalp’s hydration levels, as well as moisturize dry and damaged hair to keep strands healthy and hydrated;
  • Clarify and Shine with Pink Grapefruit, which looks to clarify and exfoliate oily scalp and hair in order to reveal shiny and healthy-looking strands;
  • Gentle and Soft with Micellar Water, which is for those with sensitive scalps. The formula aims to gently cleanse the scalp and strands without stripping moisture; and
  • Soothe and Calm with Tea Tree Oil, which is for dry scalp discomfort. It looks to relieve scalp discomfort and hydrate the scalp for healthy hair.

Consumers can find Neutrogena’s Healthy Scalp collection at digital and physical Walmart stores across the nation through December. Full North America retail distribution will begin January 2021.