New Products

Ruffles’ lime and jalapeño chips are packaged in three limited-edition designs that were created in collaboration with Anthony Davis

Manic Panic’s Wet Line consists of two shampoos and a color safe conditioner that works to prepare hair for coloring and prevent fading, the company said.

The Butter Collection x Weylie Hoang palette features two Murumuru Butter Bronzer shades, two Butter Blushes, and two Butter Highlighters.

To highlight the launch of Twix Cookies and Creme bar, the brand partnered with the Shoe Surgeon on custom sneakers that replicate the bar's color scheme.

Honey Bunches of Oats’ frosted cereal contains frosted oat flakes and granola bunches.

Mindy McKnight, known for her Cute Girls Hairstyles YouTube channel, partnered with Maesa Group to launch Hairitage by Mindy McKnight.

Alden’s Organic Dairy Free line includes seven flavors and two sammies, the company said.

Kroger’s Simple Truth Emerge: Plant Based Fresh Meats collection features patties and grinds that grinds offer the same taste, texture and sizzle on the grill or pan as beef, the company said.

Products span across four benefit spaces that impact a non-wash day and revitalize hair, the company said.

Fairlife’s creamers are available in four flavors — hazelnut, caramel, vanilla and sweet cream.

Hamacher Resource Group’s new product team sorted through 528 products that debuted in December to choose these five top contenders. 

Siggi’s kids yogurt pouches come in strawberry and banana and blueberry varieties.

SlimFast Keto is expanding its lineup to include 21 products that span meal replacement shakes, meal replacement bars, snacks and shake mixes.

Truly Lemonade Hard Seltzer is available in four flavors — original lemonade, black cherry lemonade, mango lemonade and strawberry lemonade.

Redbarn Pet Products unveiled two new dog treats — Naturals Filled Bones and Superfood Fetchers.

Tazo’s zen, awake and passion flavors are hitting retail shelves nationwide in single- and multi-serve bottles.

Manna Molecular Science has introduced Manna SX Vella, a topical serum the company said has shown the clinical efficacy of CBD in women’s sexual enhancement products. 

Smile Direct Club is launching an electric toothbrush, tooth whitening system and three smile-enhancing products at Walmart.

PurWell has unveiled its Full Spectrum Hemp Oil Tincture in an unflavored 2,000-mg formulation.

Perso is an AI-powered at-home system that creates personalized skin care formulas and will create custom formulas for lipstick and foundation at a later date, the company said.

Mtn Dew Zero Sugar contains its well-known flavor minus the sugar, the company said.

Cheetos Popcorn is available in cheddar and flamin’ hot varieties.

Drunk Elephant’s F-Balm Electrolyte Waterfacial features an electrolyte cocktail that strengthens the skin’s acid mantle, the company said.

Doritos is launching new Flamin’ Hot Limon chips and enhancing the flavor of its Cool Ranch chips.