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New Products

News and information on drug store products, including generic drugs, branded drugs, OTC, VMS, personal care, beauty care, consumables and general merchandise.

Vicks debuts new children’s cough-cold line

The Vicks Children’s line of cough-cold products, which currently includes three products that are meant to deliver results free of artificial dyes and flavors, as well as high fructose corn syrup and alcohol. 

Modess products

MKJ Brands, My Sales relaunch Modess feminine hygiene brand

As part of the relaunch, the companies are positioning Modess as a purpose-driven brand, introducing the Modess Cares initiative, which donates menstrual pads to school-aged girls based on unit sales. 

Per usual, Hamacher Resource Group’s new product team was busy in September, sifting through 13 OTC products, 81 wellness products and 205 beauty products to find five that made a mark based on their innovation and earning potential.

Ready Protein Water bottles

Ready Protein Water is meant to offer clean and effective hydration with no sucralose or added sugar. 

Modus Active drops, capsules and power freeze roll on

Motus Active believes the sports nutrition angle can help the company establish a niche in the crowded CBD segment.

Children’s Tylenol Dissolve Packs

Johnson & Johnson Consumer is introducing the first new form of Children’s Tylenol in 10 years.

Goli apple cider vinegar gummies and VADE dissolvable protein

The winner and runner-up were chosen at the recent ECRM Vitamin, Weight Management, Sports Nutrition & Hemp Solutions session in Orlando.

Exhibitionist 24HR Ultra Matte lipstick

The new 24HR Ultra Matte products are designed to be lightweight and hydrate lips during long wear. 

Skyn Get Fresh Wipes and Endurance delay spray

The Iselin, N.J.-based brand is introducing Skyn Get Fresh cleansing wipes and Skyn Endurance, a delay spray meant to improve intimate endurance. 

Social CBD Foot Renewal Cream

The Portland, Ore.-based company’s Foot Renewal Cream uses a blend of hemp extract, arnica, white willow bark and menthol to soothe feet, as well as shea butter and avocado oil to hydrate dry skin. 

Clear Essence Cosmetics face mask and skin milk

The Fontana, Calif.-based company is introducing a face mask and debuting redesigned packaging for its Skin Beautifying Milk. 


Rockface, a U.K.-based company that IRI data shows to be the fastest-growing men’s brand across the pond, is going after the American men’s grooming market. 

Criticality, a North Carolina-based industrial hemp company, is adding roll-on liniments to its Korent and Korent Select brands’ product lines.

Boost Soothe, designed with input from cancer patients, provides protein and calories, alongside a cooling, soothing effect, the company said.

Sun-Maid chocolate-covered raisins

The new products include chocolate and peanut butter-covered raisins, dark cocoa-dusted raisins and chocolate and almond crunch-covered raisins. 

Eosera Ear Clean MD and Ear Itch MD nighttime

Eosera's latest products are Ear Clean MD and Ear Itch MD Nighttime.

Social CBD Broad Spectrum CBD Drops

Recently launched CBD brand Social CBD is expanding its lineup of products.

Glow Habit’s vegan gummy supplements aim to help support hair, skin, sleep and digestion.

Sexual wellness brand plusOne has added to its line of adult products available at brick-and-mortar retailers.

The Vital Performance line includes two varieties of powders, ready-to-drink beverages and a sleep powder.

Harmless Harvest launched the Protein & Coconut line, which is available in three flavors — chocolate, vanilla spice and toasted coconut.

Pattern, created by actress Tracee Ellis Ross, looks to help meet the needs for those with curly, coily and tight-textured hair.

Softlips Oasis, which comes in pineapple and coconut, peach and mango, and strawberry and kiwi flavors, contains hyaluronic acid, sea mineral water and sea algae.

Primal Kitchen launched a collection of pasta sauces, which include tomato basil marinara, roasted garlic marinara sauce, no-dairy alfredo sauce and no-dairy vodka sauce.

One Brands’ new One Plant bars, available in chocolate peanut butter and banana nut bread flavors, will hit retail shelves in October.

Heinz unveiled its new tomato ketchup with a blend of veggies, which is made with carrots and butternut squash, the company said.

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