CoverGirl’s Lash Blast Supercloud Mascara takes lashes to new heightsInfused with vegan collagen, vitamin B5 and amino acid, the product contains an air-whipped emulsion formula that feels weightless on the lashes, the company shared. Celsius launches Sparkling Strawberry Passionfruit flavorSparkling Strawberry Passionfruit consists of strawberry and passionfruit flavors mixed together. Eucerin’s Radiant Tone line aims to reduce dark spot appearance The brand shared that its new Radiant Tone collection is formulated with highly efficacious ingredients that help improve the look of uneven skin. Mars kicks off Valentine’s Day early with holiday-inspired assortment Mars is helping consumers prep for Galentine’s Day and Valentine’s Day with a range of customizable gifts, party favors and limited-time seasonal flavors from its M&M’s brand. Sally Hansen transforms adhesive nail category with Salon Effects Perfect Press-On line The new Salon Effects Perfect Press-On nail collection is infused with vitamin E and B5 in its adhesive and glue, per the brand. Got2b unleashes strong-hold products for curly tresses The brand's new Curled line is designed to enhance and define natural texture without all the added crunchiness. Being Frenshe enters the hair care category with Hair Wellness range The Hair Wellness collection takes a holistic approach to hair care by putting both hair and scalp health at the forefront. International Delight teams up with Netflix for ‘Love Is Blind’ inspired creamers, coffee The line includes two Wedding Cake flavored products—creamer and iced coffee—and a Chocolate Covered Strawberry flavored creamer. L’Oréal previews Cell BioPrint offering personalized skin analysis The L’Oréal Cell BioPoint is a tabletop hardware device designed to provide users with personalized skin analysis. Dymatize intros Performance Protein Shakes, Energyze Pre-Workout Dymatize is showcasing two new launches in the sports nutrition space—Performance Protein Shakes and Energyze Pre-Workout. First Previous 3 4 5 6 7 Next Last