Tic Tac launches Citrus Adventure flavor

Tic Tac is adding a new flavor profile to its portfolio—Citrus Adventure. 

The new flavor features a blend of sour and tangy fruit flavors and contains notes of mandarin, lemon and lime. Additionally, the Tic-Tacs are packaged in bright colors that match each flavor, which can be enjoyed individually or mixed together, per the brand. 

To accompany news of the launch, Tic Tac also rolled out its “Choose Your Next Match” initiative, which calls on consumers to help select the brand’s next limited-edition flavor from five options—mango lime, sour grape, lemon sorbet, dragon fruit and ginger lemon. 

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"Our new flavors are always created with our fans in mind, so we're especially excited to not only have consumers try the brand-new Citrus Adventure flavor, but also give them the opportunity to impact our next innovation," said Dan Cutchin, vice president of marketing at Ferrero USA. "We think any of these flavors would be a great addition to our already delicious lineup and cannot wait to see what our fans choose."

Voting for the new possible flavor is open on Tic Tac’s Instagram account through Nov. 10. 

Tic Tac’s new Citrus Adventure is available in three sizes that can be found at retailers nationwide both in-store and online.