New Products

Palmer’s Cocoa Butter Formula is a well-known skin care brand among consumers, and now the company is making its foray into the men’s grooming market with a formula for men. According to the manufacturer, men have different skin care needs than women and often suffer from rough, dry skin that increases in severity with age. To help him, there’s the new Men Body & Face formula designed to battle rough, dry skin. The fast-absorbing formula is made with cocoa butter and vitamin E and has a fresh scent.

NORTHFIELD, Ill. — Kraft Foods is adding a vegetable to its popular Macaroni & Cheese dish.

The brand's Kraft Dinner Smart line is made with a blend of cauliflower and wheat, and contains a one-half serving of veggies in every helping. Kraft said that the mild color and flavor of cauliflower allows it to taste "just like original Kraft Dinner."

The Macaroni & Cheese items are available in original and three-cheese varieties.

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief. Two of the formulations contain acetaminophen to relieve fever and pain, three contain dextromethorphan as a cough suppressant and three contain the antihistamine phenylephrine. Maximum Strength Mucinex Fast-Max Liquid products are indicated for ages 12 years and older.

VERNON, Calif. — Van's Natural Foods has rolled out two frozen breakfast items that aim to please the whole family.

Van's muffin crowns and waffle sticks offer families a nutritious alternative to processed frozen breakfast items, the company said. The muffin crowns, which are 120 calories or less per serving, provide 6 g of fiber and 3 g of protein. Van's muffin crowns are available in Triple Chocolate and Wild Blueberry flavors.

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color. The Krill Oil comes in a small, easy-to-swallow soft-gel capsule and offers an alternative source of omega-3 fatty acids without a fishy burp or aftertaste. Each soft gel delivers 90 mg of omega-3 and 75 mg of phospholipids. Suggested retail price is $24.99.

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special. Love & Toast by Margot Elena is a collection of fragrance, body, lip and hair care products that are loaded with natural and organic ingredients. Plus, a portion of each sale goes to Regional Affiliates of Girls, providing education and services to millions of American girls, particularly those in high-risk, underserved areas.

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time. The male enhancement brand launch will be supported with a $32 million television campaign with placements including CNN, A&E, ESPN and Syfy.

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes. MaximumLash is to be applied once a day on a clean face, much like liquid eyeliner.