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HellaWella.com start-up serious about health ... well, sort of
NEW YORK — It may have a goofy name, but start-up website HellaWella, HellaWella.com, is serious about promoting healthy living and all the good stuff that goes with it. Well, “serious” might be a little misleading, as the free website and weekly newsletter definitely is taking a fun, youthful approach to helping consumers discover the latest in health and wellness — and how to do so on the cheap.
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Drops of flavor
NORTHFIELD, Ill. — Kraft’s new entry in the water- flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors.