New Products

PLANO, Texas — Diet Snapple Trop-A-Rocka Tea, which was co-developed by Bret Michaels through "The Celebrity Apprentice," now is available nationwide.

The limited-edition flavor, which launched last year, blends green tea and black tea with pear, cinnamon and mango flavors to create a rockin' taste with low calories, according to the company.

LA JOLLA, Calif. — Kashi has added waffles to its family of frozen foods.

Kashi said its seven-grain waffles and blueberry waffles are free from artificial sweeteners, flavors, colors and preservatives, and contain 7 g and 6 g of fiber, respectively.

Kashi seven-grain waffles and blueberry waffles now are available in grocers' freezers nationwide.

BEVERLY HILLS, Calif. — Wolfgang Puck's iced coffee is making its way to Fresh Market and Kroger stores.

WPIC, an organic, kosher and 120-calorie beverage, will arrive in Fresh Market and Kroger banner stores this June. The brand, which was developed by celebrity chef Wolfgang Puck and Woodway Beverage Partners, initially launched in 2009.

WPIC is available in single-serve bottles and four packs, the companies said.

BLOOMINGTON, Ind. — Sunrise Greetings and Dena Designs are extending their partnership with a multi-year licensing deal that will include an expanded line of gifts and greeting cards.

The expansion marks the continuation of a relationship first established in 2005 with the launch of an exclusive line of embellished cards for Sunrise Greetings. Sunrise and Dena currently offer more than 100 everyday and season-specific cards in grocery stores, pharmacies, bookstores and independent card shops throughout the United States and Canada, the companies said.

MONTREAL — Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids' action series "Power Rangers Samurai," the latest Power Rangers franchise.

The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, Mega Brands said. Mega Brands chief innovative officer Vic Bertrand said the new toys will offer fans "an engaging and immersive building experience."

New episodes of the "Power Rangers Samurai" series premiere Saturdays at noon on Nickelodeon.

SOUTH SAN FRANCISCO, Calif. — Genentech is seeking approval for a new drug to treat skin cancer, the company said Wednesday.

FRANKLIN LAKES, N.J. — Pharmacy benefit manager Medco’s research arm is teaming up with personalized medicine and pharmacogenetics company AssureRx Health in a pilot program to evaluate adherence and medical care utilization among patients taking antidepressants and antipsychotics.

BATTLE CREEK, Mich. — Consumers with celiac disease and gluten sensitivity now can add a popular cereal brand to their diet.

Kellogg's said that its Rice Krispies brand will tout a gluten-free version, which will hit store shelves in June, carrying the same suggested retail price as original Rice Krispies. Each serving of the new gluten-free cereal contains 120 calories, less than 1 g of sugar, 1 g each of fat and fiber, 3 g of protein and 190 mg of sodium.

The introduction marks Kellogg's first-ever gluten-free cereal.