New Products

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new and improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at KudosBar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

MOUNTAIN LAKES, N.J. — In celebration of spring, Mrs. Butterworth's syrups will be outfitted in limited-edition seasonal bottles.

Available at select retailers, each of the three limited-edition bottles will feature a unique spring look.

For more information, visit the Mrs. Butterworth's Facebook fan page.

LONDON — Any manufacturer that has the necessary resources and still is hesitating about whether to tap into biosimilars might want to go ahead and do it, if projections by British market analysis firm Datamonitor come true.

The firm released a report Monday showing that the global biosimilars market, whose value stood at $243 million in 2010, will increase to $3.7 billion by 2015.

MORRISTOWN, N.J. — Generic drug maker Watson Pharmaceuticals is hoping to become the first to market a version of a popular opioid painkiller.

Watson said it had filed applications with the Food and Drug Administration seeking approval for a generic version of Purdue Pharma’s OxyContin (oxycodone) extended-release tablets in the 10-, 15-, 20-, 30-, 40-, 60- and 80-mg strengths.

CLEVELAND — American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

With its new Ready, Set, Blow line of greeting cards, the recipient is prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either an exciting birthday song or sound. In each card, a breath of air extinguishes birthday candles, activates horns and lights or recreates a childhood wish on a dandelion, American Greetings said.

ATLANTA — Hair accessories brand Goody has introduced for spring a collection of double-sided accessories called Goody Reversibles.

The collection includes snap clips, bobby slides and headbands. The double-sided accessories come in a variety of styles and finishes. To use: Snap the clip and flip to change the outer-facing side and reveal a whole new look.

NORTH BERGEN, N.J. — Vitamin Shoppe on Monday announced that Sequel Naturals’ Vega Whole Food Health Optimizer and Sport Performance Optimizer products now are available at all retail locations and at VitaminShoppe.com.

NEW YORK — For many patients, the inability to pay for drugs is enough of a problem, but what if the drugs they need aren’t available at all?

According to a new report by the Premier Healthcare Alliance, more than 240 drugs were hard to find or entirely unavailable, while more than 400 generic versions of branded drugs were backordered for more than five days. Premier said shortages had more than tripled since 2005, with the frequency and effects rising to critical levels and affecting all segments of health care.