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Ready, set, blow: American Greetings introduces latest birthday card innovation
CLEVELAND — American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.
With its new Ready, Set, Blow line of greeting cards, the recipient is prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either an exciting birthday song or sound. In each card, a breath of air extinguishes birthday candles, activates horns and lights or recreates a childhood wish on a dandelion, American Greetings said.
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FDA approves topical treatment for genital warts
BRISTOL, Tenn. — The Food and Drug Administration has approved a topical treatment for genital warts made by Graceway Pharmaceuticals, the drug maker said Monday.
The FDA approved Zyclara (imiquimod) cream in the 3.75% strength for patients ages 12 years and older. According to clinical trial data, the cream effectively cleared genital warts, and of patients who achieved complete clearance, only a small percentage had a recurrence 12 weeks after treatment.