New Products

SUPPLIER NEWS — Impax Labs received regulatory approval from the Food and Drug Administration for its generic version of a bacterial infection treatment. The drug maker said the FDA approved its 150-mg doxycycline monohydrate capsules, a drug used to treat bacterial infections and a generic version of Adoxa, made by Nycomed subsidiary PharmaDerm. The 150-mg strength of Adoxa had sales of about $25 million during the 12 months ended in December 2010, according to Wolters Kluwer.

WESTON, Fla. — For a limited time, a spring water brand is rolling out new packaging through a new marketing partnership with Paramount Pictures/Nickelodeon Movies.

H20 said its new "Rango"-themed bottles, which will be available through May, feature the namesake character from the animated film. H20 also launched a commercial starring Rango, the company said.

H20 products are available at Kmart, Whole Foods and other retailers.

NEW YORK — Sure, the plethora of proton-pump inhibitors dotting digestive aisles these days have generated plenty of buzz among antacids, but what do heartburn sufferers do while they wait for the PPI to begin working? They turn to an immediate relief option like the Tums and Tums Ultra brands, which together generated growth of 96.3% to $24.9 million for the 12 weeks ended Jan. 23 across food, drug and mass (minus Walmart), according to SymphonyIRI Group data.

BROOMFIELD, Colo. — Soy milk brand Silk has added a coconut milk product that contains no dairy, no lactose and no cholesterol.

New Silk Pure Coconut, now available in grocery stores nationwide, joins Silk's lineup of soy milk products, which include original, vanilla and almond flavors. Silk Pure Coconut is calcium-fortified and is an excellent source of vitamins D and B12, so that those who are either lactose-intolerant or just prefer the taste of soy milk over traditional milk can get the nutrients they need, the company noted.

NORTHRIDGE, Calif. — Pharmavite recently introduced a new probiotic daily supplement combined with a multivitamin that may encourage regular use of probiotics. Called Nature Made Triple Probiotic, the blend includes three probiotic strains, along with vitamins A, C and E; minerals iron, magnesium and zinc; and other vitamins and minerals.

It is no secret that oral care is a mature market, yet consumers have shown a willingness to pay for products that make oral health easier. In light of this, some industry observers predicted that growth will be in the form of those products that are “value-added,” “improved benefit” and “simplified.”

DARMSTADT, Germany — The Food and Drug Administration declined to approve a Merck KGaA drug designed to treat relapsing-remitting multiple sclerosis.

CINNCINNATI — Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.

To promote the launch, Crest 3D has teamed up with actress Amanda Peet. Crest also is donating up to 50 smile surgeries to Operation Smile, an international children's medical charity.