New Products

HUDDINGE, Sweden — Meda has launched a new cold sore treatment made by commercialization partner Medivir, Medivir said Tuesday.

The Swedish drug maker launched Xerese (acyclovir and hydrocortisone), a topical combination product designed to treat recurrent herpes simplex labialis.

Medivir said the U.S. market for cold sore products is $230 million, and it expected the drug to be successful, given Meda’s presence in the U.S. market.

NEW YORK — A weight-loss supplement has gained retail distribution in Weis Markets.

Bainbridge & Knight said its Lichi superfruit diet supplement, which is derived from 100% pure lychee berries and contains 17 active natural ingredients, will be available at Weis this month. The supermarket retailer operates stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia.

SILVER SPRING, Md. — The Food and Drug Administration has approved a treatment for chronic obstructive pulmonary disease made by Forest Labs, the agency said Tuesday.

PORT WASHINGTON — After years of declines, U.S. prestige beauty experienced a boost in 2010, with skin care proving yet again to be the strongest performer, according to beauty market research conducted by the NPD Group.

The market research company stated that U.S. prestige beauty generated $8.4 billion in 2010, up 4%, compared with $8.19 billion in 2009.

BOSTON — Samuel Adams is sprucing up its Imperial lineup of beers with a new scotch-style ale.

New Samuel Adams Wee Heavy is inspired by the Scottish tradition of naming ales for their strength. The new ale weighs in at 10% alcohol by volume, twice that of the average beer. Samuel Adams suggests that the beer be enjoyed like a fine wine.

BEVERLY HILLS, Calif. — Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

The new transparent version of the dry shampoo is specifically formulated for wavy or curly hair. It is designed to reduce frizz and does not need to be brushed out, so curls or waves are left intact. In addition to cleaning and deodorizing hair, the formula promises to instantly boost volume and movement.

The new Pssssst instant dry shampoo for wavy or curly hair has a suggested retail price of $6.99.

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

The compacted Tide and Gain detergents, which offer the same number of loads in a smaller box, could save up to 22 million lbs. of total packaging in the United States and Canada each year, P&G said. The company said that in addition to the Tide and Gain launch at Target, P&G also will introduce compacted formulas for Cheer, Dreft and Ivory Snow.

LOS ANGELES — Pacific Shore Holdings is highlighting its new bed bug killer that is available in a travel-sized assortment.

Part of its Nature-Cide line of products, the new 100%-natural bed bug travel spray is available in 2-oz. and 8-oz. travel sizes. The Nature-Cide bed bug travel spray retails for $3.99 and $6.99 for a 2-oz. bottle and 2-oz. twin pack, respectively, and for $9.99 for the 8-oz. size.

Nature-Cide products will make their national debut at the Natural Products Expo West trade show in Anaheim, Calif.