New Products

The new Soft Curl Defining Mousse features a cloud-like foam consistency that helps enhance the natural curl pattern add weightless volume.

Rimmel London’s new Lasting Finish Multi-Tasker Concealer is a crease-proof and waterproof liquid concealer that can provide up to 24 hours of wear and hydration.

The Exfoliate & Restore Cocoa Butter and Orange Extract Body Wash works to exfoliate the skin and lock in moisture.

The deodorant collection features aluminum-free products formulated to be used all over the body to tackle odor.

Dove’s VitaminCare+ Deodorant features vitamin B3 to help enhance the skin’s natural odor defenses.

The Grooming Collection features a face, hair and body wash, as well as a shave gel and post-shave balm that feature a woody fragrance.

Featuring Cinnamon Toast Crunch’s Cinnadust, the Dessert Taco Shells are debuting in limited-edition boxes that feature NFL stars JJ Watt and Justin Jefferson.

Featuring puffed-up and larger-than-life squares that are filled with a vanilla crème, the Loaded cereal lineup will include Cinnamon Toast Crunch, Trix and Cocoa Puffs.