Wet Brush and Newman’s Own Brand has formed a partnership to help children facing adversity.
The new, Special Edition Wet Brush x Newman’s Own Pro Detangler will donate 100% of its profits to the Newman’s Own Foundation, which will provide funds to such organizations as SeriousFun Children’s Network, the brands shared.
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“We’re thrilled to partner with Newman’s Own on this special edition brush that feels as good to use as it does to give," said Melissa Ayers, vice president of brand strategy and growth for Wet Brush. "I have witnessed firsthand the meaningful impact that Newman’s Own Foundation and SeriousFun Children’s Network have on children and their families, and Wet Brush is proud to support this important initiative.”
Inspired by Paul Newman’s iconic blue eyes and encased in collectible packaging, the Pro Detangler comes in a deep blue hue and features Intelliflex bristles that glide through tangles on all hair types, helping to minimize pain and breakage.
“More than forty years ago, when Paul Newman established Newman’s Own, he declared that the company would give away 100% of its profits,” said Nicole Malcolm-Manyara, CMO of Newman’s Own. “Today, Newman’s decision to “give it all away” is still leading the way in the world of philanthropy and we’re excited to announce our first ‘Newman’s Deal’ partnership with another brand, launching a special edition hairbrush with Wet Brush that gives away 100% of the profits to help kids.”
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Consumers will be able to find the Special-Edition Wet Brush x Newman’s Own Pro Detangler exclusively on Wetbrush.com for a suggested retail price of $14.99.