New Products

HACKETTSTOWN, N.J. — Mars Chocolate North America is launching a number of treats for Halloween 2014. The Halloween chocolate category exceeded $1 billion in sales for the first time in 2013, with an increase of 6.4% over the previous year, according to Mars.

TWIX had a strong Halloween selling season last year, and this year Mars will bring TWIX Brand Ghost Singles to the market. The shapes segment continues to grow, with 62% of consumers purchasing shapes at Halloween.

CINCINNATI — Bioré, a Kao USA beauty brand, is leveraging the power of charcoal with its new Bioré Skincare line, which includes a self-heating, one-minute facial mask.

Known for its ability to attract and absorb pollutants, black charcoal has been a skin care staple for years. Harnessing the power of natural charcoal and combining it with skin purifying technology, Bioré has developed the new Bioré Skincare Self Heating One Minute Mask and Deep Pore Charcoal Cleanser to ring in a new era in clean.

ESPOO, Finland — In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.

Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil. The two-toned formula not only is visually stunning but the bio-active oil complex combines cranberry and cloudberry seed oils to nourish and vitalize skin. It promises to smooth and diminish the appearance of fine lines and wrinkles.

Focusing on the on-the-go consumer niche, GOJO Industries’ Purell hand sanitizer has helped to bring brand relevance back to what was a commoditized category only a few years ago. Today, sales of its new Purell Advanced line have reached $20.5 million for the 52 weeks ended Dec. 29, 2013, across total U.S. multi-outlets, according to IRI. And with a growth rate of 65%, consumers can’t seem to get enough of it.

CINCINNATI — Bounce, a brand from Procter & Gamble, announced the launch of its first-ever, in-wash fabric care product, Bounce Bursts. The product comes in a bead form that gives consumers control over the amount of scent they would like to add to their wash.

PEAPACK, N.J. — Greenstone, a U.S.-based generic pharmaceutical subsidiary of Pfizer, announced the introduction of rifabutin capsules to its product line. The capsules are offered in the dosage strength of 150-mg x 100.

The drug is the authorized generic version of Mycobutin and is used for the prevention of disseminated mycobacterium avium complex disease in patients with advanced HIV infection.

CHICAGO — Assortment packs and minis are two hot candy trends, and Wrigley has tapped both for the new flavor in its successful Starburst Minis line. The new FaveREDs Minis include strawberry, fruit-punch, watermelon and cherry flavors in the popular smaller and unwrapped chews. Starburst FaveREDs Minis are available in an 8-oz. resealable stand-up pouch for a suggested retail price of $2.59.

DETROIT — As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.

The single-use wipes were designed to offer consumers the convenience to travel without a bulky stick of deodorant. Each pocket-sized deodorant wipe is individually wrapped and 100% biodegradable.

Infused with natural tea tree extract, Swipe applies a new layer of deodorant protection and eliminates body odor in the process, the company said.