-
Lumene bolsters line with skin care oil
ESPOO, Finland — In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.
Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil. The two-toned formula not only is visually stunning but the bio-active oil complex combines cranberry and cloudberry seed oils to nourish and vitalize skin. It promises to smooth and diminish the appearance of fine lines and wrinkles.
-
Purell differentiates itself with seasonal scented hand sanitizers
Focusing on the on-the-go consumer niche, GOJO Industries’ Purell hand sanitizer has helped to bring brand relevance back to what was a commoditized category only a few years ago. Today, sales of its new Purell Advanced line have reached $20.5 million for the 52 weeks ended Dec. 29, 2013, across total U.S. multi-outlets, according to IRI. And with a growth rate of 65%, consumers can’t seem to get enough of it.