New Products

Focusing on the on-the-go consumer niche, GOJO Industries’ Purell hand sanitizer has helped to bring brand relevance back to what was a commoditized category only a few years ago. Today, sales of its new Purell Advanced line have reached $20.5 million for the 52 weeks ended Dec. 29, 2013, across total U.S. multi-outlets, according to IRI. And with a growth rate of 65%, consumers can’t seem to get enough of it.

CINCINNATI — Bounce, a brand from Procter & Gamble, announced the launch of its first-ever, in-wash fabric care product, Bounce Bursts. The product comes in a bead form that gives consumers control over the amount of scent they would like to add to their wash.

PEAPACK, N.J. — Greenstone, a U.S.-based generic pharmaceutical subsidiary of Pfizer, announced the introduction of rifabutin capsules to its product line. The capsules are offered in the dosage strength of 150-mg x 100.

The drug is the authorized generic version of Mycobutin and is used for the prevention of disseminated mycobacterium avium complex disease in patients with advanced HIV infection.

CHICAGO — Assortment packs and minis are two hot candy trends, and Wrigley has tapped both for the new flavor in its successful Starburst Minis line. The new FaveREDs Minis include strawberry, fruit-punch, watermelon and cherry flavors in the popular smaller and unwrapped chews. Starburst FaveREDs Minis are available in an 8-oz. resealable stand-up pouch for a suggested retail price of $2.59.

DETROIT — As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.

The single-use wipes were designed to offer consumers the convenience to travel without a bulky stick of deodorant. Each pocket-sized deodorant wipe is individually wrapped and 100% biodegradable.

Infused with natural tea tree extract, Swipe applies a new layer of deodorant protection and eliminates body odor in the process, the company said.

STAMFORD, Conn. — Further tapping into the trend of oil-infused hair styling tools, Conair has developed the new Infiniti Pro by Conair Argan Oil Treatment Strip Finishing Brush.

This brush harnesses the powers of argan oil through the replaceable argan oil treatment strip that runs through the middle of the brush. Natural boar bristles help distribute the oil through the hair, and it promises to last for multiple uses.

NEW YORK — South Beach Diet recently unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor.

The decision to launch the smoothie came from consumer demand, the company reported. When asked, 96% of survey respondents told South Beach Diet they wanted a chocolate-flavored smoothie. The new smoothie contains 6 g of protein and fiber, and has no artificial flavors, sweeteners or sugar alcohols.

LAKE FOREST, Ill. — Reynolds Consumer Products announced the launch of new Hefty Extra Strong large black trash bags, complete with White Pine odor-block technology. The product marks the brand's first odor-control, scented, large black trash bag and the only pine-scented bag on the market, according to the company.