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Sunscreen Bands to drive reapplication
HUNT VALLEY, Md. — Even the most savvy sunscreen user can forget to reapply sunscreen when having fun in the sun. However, remembering to reapply is even easier with the licensed sunscreen bands from JADS International. JADS partnered with Marvel, Lifeguard, Alloy Entertainment and Save the Ta-tas to design fashionable bands that appeal to kids and adults alike. Sunscreen Bands’ patented color-changing technology detects the level of UVA and UVB rays based onthe SPF level of an individual's sunscreen.
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ZzzQuil gives category a boost
CINCINNATI — The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement. Before ZzzQuil, sleep was typically merchandised near the floor adjacent to internal analgesics. But with ZzzQuil, the entire category was lifted to top-shelf billing. ZzzQuil liquid was up 961.5% to $75 million and ZzzQuil tablets were up 722.1% to $52 million.