New Products

CINCINNATI — Oral-B on Thursday shared the result of their nationwide tour, the WOW Experiment — the Oral-B Deep Sweep power brush.

Testing the Oral-B Deep Sweep 1000 power brush was a family affair at the Oral-B WOW event in Bainbridge Island, Wash., on July 28.

There may still be room for substantial growth in multivitamins — like in gummy vitamins.

(For the full category review, including sales data, click here.)

GREENSBORO, N.C. — A new strength of a drug for athlete's foot made by Merz Pharma Group has become available, the company said Thursday.

Merz, the U.S. affiliate of Germany-based Merz Pharma Group, announced the nationwide availability of Naftin (naftifine hydrochloride) gel in the 2% strength, a topical treatment for the foot fungus infection known medically as tinea pedis. The company called the new drug an improvement on the original 1% Naftin.

SIMI VALLEY, Calif. — Positioned as the first skin care line in the marketplace to feature full vitamin E is the new Vitamin E Intensive Therapy Bodycare line from derma e. The line — which is comprised of a body balm, body lotion and hand crème — promises to provide moisture, protection and nourishing skin benefits to restore dry, flaky, itchy, cracked or damaged skin. Vitamin E helps restore and maintain the skin’s natural barrier function to help defend against elemental stress.

ST. LOUIS — Anheuser-Busch is continuing to blur the line between beer and cocktails. The brewer’s latest addition to the popular Ritas family is Bud Light Lime Cran-Brrr-Rita, a limited-edition winter offering. Cran-Brrr-Rita hits store shelves in November, and will be available in 12-packs, 8-oz. cans and 25-oz. cans. Straw-Ber-Rita has been a huge hit this summer and is the largest share gainer in the beer industry this year, according to A-B.   

NEW YORK — One of the more well-known skin care oils found at mass hails from South Africa. Bio-Oil is infused with the PurCellin Oil and is formulated to help improve the appearance of scars, stretch marks anduneven skin tone. According to IRI, sales of Bio-Oil rose nearly 8% to $20.9 million for the 52 weeks ended Aug. 11 at U.S. multi-outlets.

NEW YORK — PepsiCo's Quaker division has introduced a new version of its Quaker Real Medleys product, the company said.

Quaker announced the launch of Real Medleys Bars, featuring flavor combinations similar to the ones found in Real Medleys cups. Like the cups, the bars feature such fruits and nuts as cherries, apples, cranberries, peaches, pistachios, walnuts and almonds.

The bars are available in boxes of five bars. The company calls Real Medleys its most innovative product in 40 years.

SILVER SPRING, Md. — The Food and Drug Administration today approved Adempas, also known as riociguat, to treat adults with two forms of pulmonary hypertension, which is caused by abnormally high blood pressure in the arteries of the lungs.