New Products

An even skin tone, flawless complexion and radiant glow — every girl wants it, and manufacturers continue to heed the call by bringing to market new facial products that promise to offer the latest in innovation, as well as better coverage and greater results.

One example is Revlon, which is building upon its SmartShade franchise with the new SmartShade Mousse Makeup, which promises to instantly adjust skin tone. There's also the new SmartShade Power Blush, the first powder blush for the franchise.

NEW YORK — Mass market beauty brands are increasing their focus on serving the skin care needs of post-menopausal women as evidenced by several new launches in the pipeline.

Lumene, a European skin care and cosmetics brand from Finland, has developed Complete Rewind, a new anti-aging skin care line that leverages anti-glycation technology. The line is especially geared toward women ages 50 years and older. The line hits retail in June/July.

ANAHEIM, Calif. — Aculief on Friday will showcase its recently released Aculief "wearable acupressure" product at the Natural Products Expo West here. 

Aculief applies pressure to the LI4 acupressure point, located between the thumb and forefinger. The LI4 has been used in traditional Chinese medicine to relieve tension and to promote your body’s natural flow of energy. 

NEW BRITAIN, Conn. — Stanley Tools is celebrating the 50th anniversary of its launch of the PowerLock tape measure line by releasing a limited-edition series of five tape measures featuring new designs to highlight its history, the company said Friday.

NEW YORK — Twinlab on Friday launched CleanSeries, a portfolio of sports nutrition products certified gluten-free and independently certified by the NSF International product certification program to verify the products meet nutrient label claims. The company also announced that celebrity fitness guru Joel Harper has officially joined as spokesman for the company’s CleanSeries product line.

CHICAGO — Wm. Wrigley Jr. Co. is launching a new chewing gum that comes with a kick.

The chewing gum maker, part of Mars, plans to introduce Alert Energy Caffeine Gum next month, with full distribution expected this summer. The gum, which the company will launch at convenience stores, supermarkets and mass merchandisers, is designed for adults aged 25 to 49 who use caffeine for energy and want a portable product that lets them control caffeine intake, the company said.

BENTONVILLE, Ark. — Empowering Women Together, an online destination on Walmart.com, gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world, the retailer announced. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

An oft-cited 1998 report, recently repeated again by the surgeon general in the January/ February 2012 "Public Health Report," estimated that 125,000 U.S. citizens die each year due to complications related to adherence. Also worrisome is the statistic that one-third to one-half of all patients don't take medication as prescribed, and according to a 2011 study by Harvard, Brigham and Women's Hospital and CVS, up to one-quarter of these never fill prescriptions at all.