New Products

HYDERABAD, India — Generic drug maker Dr. Reddy's Labs has launched a drug used to treat certain cancers, the company said Tuesday.

Dr. Reddy's announced the launch of injectable zoledronic acid in the 4-mg-per-5-mL strength. The launch followed the Food and Drug Administration's approval of the drug.

The drug is a generic version of Novartis' Zometa. The drug is used to treat cancers that have spread to the bones and multiple myeloma.

CORRECTION: An earlier version of this story misstated the strength of the drug. The story has been corrected.

PRINCETON, N.J. — Ranbaxy Labs will market a drug for depression under an agreement with another company, the drug maker said Tuesday.

Ranbaxy said it had entered an in-licensing agreement with Alembic Pharmaceuticals to market desvenlafaxine base extended-release tablets. Alembic is the sponsor of a new drug application filed with the Food and Drug Administration for the drug, which is bioequivalent to Pfizer's Pristiq. Pristiq had sales of $590 million during the 12-month period that ended in January.

ABBOTT PARK, Ill. — Abbott on Monday introduced a new line of nutrition bars for active kids branded Kidz ZonePerfect. The new bars are formulated with 5 g of protein, 23 vitamins and minerals, and 3 g of fiber.

ANAHEIM, Calif. — Erba Vita on Monday announced its entry into the U.S. market with a line of supplements, including Propolis, a resinous material collected by honeybees from tree buds and other plant sources shown to benefit the immune system.

"Erba Vita has been helping Italians naturally live 'la dolce vita' for decades, and we are thrilled to finally bring this innovative line of products to American consumers," stated Angela Butler, director of Erba Vita USA. 

SANTA MONICA, Calif. — Red Bull Energy on Monday introduced nationwide three new flavors: cranberry, lime and blueberry. In new red, silver and blue cans, the Editions from Red Bull provide the same energy and effect of the original, but with a taste for every palate.

WILTON, Conn. — Beiersdorf has introduced its new Nivea Lip Butter line, which includes shea butter and almond oil, the beauty product company said.

Nivea Lip Butter, which retails for $3.99, is available in four flavors: Raspberry Rose Kiss, Caramel Cream Kiss, Vanilla and Macadamia Kiss and Smooth Kiss. Beiersdorf said the shea butter was designed to increase the skin's suppleness and elasticity, while the almond oil was to help soften and smooth the skin.

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider, has launched a new marketing campaign behind its healthy kids' drinks in support of First Lady Michelle Obama's "Let's Move!" healthy food and exercise campaign to battle childhood obesity.

NEW YORK — In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to LorealGetNoticed.com for the chance to be named the next "face" of L'Oréal Paris.