New Products

SILVER SPRING, Md. — The Food and Drug Administration has approved a drug for postmenopausal women who experience pain during sex.

The agency announced the approval of Shionogi's Osphena (ospemifene) for women with moderate to severe dyspareunia, a symptom of vulvar and vaginal atrophy due to menopause associated with declining levels of estrogen hormones.

BOSTON — Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.

LANSING, Mich. — The federal government has recognized the state of Michigan as a national leader in electronic prescribing, a group of health organizations in the state said.

The Michigan Health Information Network said that the Office of the National Coordinator for health information technology had commended it, recognizing that 94% of pharmacies in the state are equipped for e-prescribing.

TAMPA, Fla. — Aubrey, established in 1967, a natural skin care company, has developed an extensive new collection of 100% natural skin care products, which include offerings for every skin type, budget and need. Aubrey has formulated the most effective blends of all-natural ingredients to create this problem-targeted line of skin care designed to produce specific results without the presence of harmful synthetic substances.

NORWELL, Mass. — Carex Health Brands on Monday introduced two new items to its mobility lineup — the new Classic Wheelchair from Carex Health Brands and Carex's Two Wheeled Walker with Seat and Backrest. 

NEW YORK — HungerShield on Friday announced the launch of its appetite control product of the same name. The appetite suppressant is formulated with a blend of fiber, protein and probiotics and is designed to be mixed with 12-16 oz. of water to create a lemon-lime flavored drink that can be consumed on-the-go.

NASHVILLE, Tenn. — Mars Petcare will use responsible sourcing of fish for its fish-based Sheba product lines, the company said Monday.

The company said it plans to use only sustainably sourced fish by 2020, offering only fish that are farmed or wild-caught from environmentally sustainable sources. The new sourcing program is based on the Monterey Bay Aquarium Seafood Watch program sourcing recommendations.

Homeopathy is hopping. Sales of many of the homeopathy brands represent some of the fastest-growing products across the OTC landscape these days, as evidenced by the number of brands escalating on the top 10 lists across several categories. Overall, sales of homeopathic medicines totaled $1.3 billion for the 52 weeks ended Dec. 22, up 8% according to SPINS, which tracks sales across both the natural channel (excluding Whole Foods) and mass retailers.