New Products

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

According to research released from Mintel in August 2012, only 10% of those looking for brighter smiles took a seat in the dentist chair for a professional whitening service. What's interesting is that according to the findings, 41% of respondents said they had tried to whiten their teeth in the prior 12 months using toothpaste, while 17% had tried at-home mouthwash and 15% tried OTC whitening strips.

CHICAGO — Balding men will give up just about anything to get their hair back, according to a recent survey out of the International Society of Hair Restoration Surgery — including that monster 60-in. LCD HDTV bought for this year's airing of the 49ers versus the Ravens. Of the 2,338 men with male pattern hair loss polled, more than 56% said they would be willing to give up something they owned in exchange for more hair. But they might not have to go as far as getting surgery with the launch of Lifes2good Natural Healthcare's Viviscal Man.

PALO ALTO, Calif. — Speck recently launched a line of cases for the iPad Mini. New CandyShell cases have a hard outer shell in a stylish glossy finish and a soft interior that absorbs shock from bumps. A raised bezel protects the iPad's screen and rubberized covers shield its buttons.

Also new, Speck's Smart-Shell for iPad Mini protects the back of the Mini, securing the Smart Cover in place when open so the tablet can lay flat from edge to spine.

NEW YORK — Trojan is about to enter the personal lubricant business, Jim Craigie, chairman and CEO for Church & Dwight, told analysts last week at the 2013 Consumer Analyst Group of New York Conference. 

"Trojan, finally, is entering the sexual lubricant category with a brand called Crazy Sexy Feel, under the Trojan brand name," Craigie said. "We hope to do this category, what the AXE brand did to the deodorant category."

YUBA CITY, Calif — Americans love to snack, but they don't always have to settle for treats sacrificing good taste for healthier ingredients. Sunsweet — a leading brand of dried plums, specialty dried fruits and fruit juices — bolsters that advice with its newest offerings: Amazin' Berry Blend and Amazin' Cranberries.

Both new blends include Plum Amazin's diced plums, which studies have shown can help fight osteoporosis by preventing bone mineral loss and contain potassium, copper, boron and vitamin K.

CORTLAND, N.Y. — Daisies and Dukes, inspired by the fresh air and natural beauty of the American countryside, has introduced a new line of bath and body products, the company announced.

 LOS ANGELES — Last week, actress and reality personality Tami Roman announced the launch of her spring 2013 nail polish and lip gloss line, “Spring Love,” by TR ‘Love’ Cosmetics, with an exclusive custom nail polish shade called “#WERK” with daytime talk show host, Wendy Williams.

EL PASO, Texas — Vidal Sassoon has launched a new line of hair styling tools, the company announced last week.

The new line of Vidal Sassoon Pro Series hair tools offers innovative technology and was designed with precision so that women can easily achieve the look they want in order to project their best self. This line consists of a variety of styling tools that help protect color, smooth hair without frizz and add volume with shine.

The new Vidal Sassoon Pro Series includes: