New Products

SILVER SPRING, Md. — The Food and Drug Administration has approved a new treatment for chronic obstructive pulmonary disease, the agency said Friday.

The FDA announced the approval of Breo Ellipta (fluticasone furoate and vilanterol), a once-per-day inhaler made by GlaxoSmithKline and Theravance for long-term treatment of COPD, which includes chronic bronchitis and emphysema.

BETHESDA, Md. — Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas. Honest Fizz comes in four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer — the only organic zero-calorie root beer on the market. Honest Tea is sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. Low- and no calorie sodas are a fast-growing segment of the carbonated beverage market. Honest Fizz is available in 12-oz. single cans and six-packs.

YARDLEY, Pa. — FidoPharm on Thursday announced the launch of a complete line of pet supplements under the VetTrust brand. The line features 14 products that focus on some of the most common pet health concerns including joint health, ear care, skin and coat care, and general health and well-being.  

Nails continue to be the rock star of beauty as the category has enjoyed significant innovation within the past few years. And one of the most game-changing developments within the mass market has been the introduction of at-home gel polish.

MAPLE GROVE, Minn. — Skin care brand Amlactin from Upsher-Smith has announced that there's a new power couple in town: alpha-hydroxy acids and essential ceramides. Enter Amlactin Cerapeutic Restoring body lotion.

Making its retail debut at select Walmart and Walgreens stores, Amlactin Cerapeutic contains the patented ultraplex formula to gently exfoliate, as well as three skin-identical ceramides that work together to strengthen skin's protective moisture barrier for softer, more resilient skin.

SHENZHEN, China — Powerocks, creators of a colorful line of portable power banks, announced today the new Super Magicstick line of light, easy-to-carry lipstick or cigar-shaped power banks to charge smartphones on the go. It is available in two versions: Super Magicstick and Classical Texture/Super Magicstick.

AKRON, Ohio — With the successful launch of Purell Advanced hand sanitizer last year, Purell Consumer has helped bring some excitement back to the category.

Sales of Purell's core brand were up 28% to $31.1 million across total U.S. multi-outlets for the 52 weeks ended March 24, according to IRi, with Purell Advanced adding more than $10.3 million.

Dry shampoos may not necessarily be a new innovation, and usage is far from that of traditional shampoo, but don't underestimate this niche as dry shampoo introductions are on the rise around the globe, according to recent data.

According to new research from Mintel Beauty & Personal Care, dry shampoo introductions accounted for just 1% of global shampoo launch activity in 2008, but by 2012 it accounted for 3%. It also is on track to surpass 2012 levels in 2013.