New Products

NEW YORK — La Roche-Posay has developed two new sunscreen formulas designed to address consumer concerns that suncreens are generally too messy, sticky or greasy. The company launched Anthelios 60 Ultra Light Sunscreen Fluid for face and Anthelios 60 Melt-In Sunscreen Milk for body, with a new technology: Cell-OX Shield XL.

ORCHARD PARK, N.Y. — Oxy is introducing two new lines of products — Oxy Maximum Action and Oxy Daily Defense — that include new packaging to clearly spell out product benefits, active ingredients and recommended usage to consumers.

BUENA PARK, Calif. — Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

The company said Firefly Fluoride Foam Toothpaste — along with the new FireFly Ready Go Brush — is designed to take the drudgery and mess out of brushing. The light, foamy formula flushes out bacteria and gets hard-to-reach spots, which the company said would appeal to children who wear braces.

LOS ANGELES — Music mogul Sean Combs and actor/producer Mark Wahlberg on Wednesday announced a joint venture with fitness and wellness water brand AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, former president of Fiji Water.  

Together they will help drive the AQUAhydrate brand and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.

ENGLEWOOD CLIFFS, N.J. — Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

Unilever said the Dove Men+Care shampoos and shampoo-conditioners would make men's hair three times stronger, based on the amount of breakage when compared with a nonconditioning shampoo. According to a 2010 AC Nielsen survey, 90% of men use shampoo in the shower, but only 5% use a shampoo designed for men's hair care needs.

GREAT NECK, N.Y. — MinuteClinic, the retail healthcare division of CVS Caremark and North Shore-LIJ Health System (North Shore-LIJ), one of the nation's largest healthcare providers, have signed a clinical collaboration to enhance access to high-quality healthcare services in Nassau and Suffolk counties and the boroughs of Manhattan, Queens and Staten Island.

CHICAGO — As part of its 10th anniversary celebration, RightSize Health and Nutrition has introduced three new smoothie formulas, new packaging and a new website loaded with smoothie recipes and weight-loss tips and advice.

WILTON, Conn. — Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.