New Products

MONTVALE, N.J. — A line of kid-friendly health and allergy alert accessories has expanded to include a new product.

WHITE PLAINS, N.Y. — Amstel Light said its wheat beer now is available in bottles in select U.S. markets.

After launching in draught in seven markets in September 2011, fans of the beer now will be able to find Amstel Wheat on the shelves of their local retailers in the Northeast region, Chicago and Minneapolis, the company announced.

PLAYA VISTA, Calif. — Belkin has unveiled a new collection of sleeves for the latest Amazon Kindle.

Featuring a mix of fabrics, patterns and features, Belkin's 12 new designs offer maximum style, functionality and protection on the go for the 7-in. Amazon Kindle Fire HD.

NEW YORK — Pop star Nicki Minaj is launching at retail in September her first fragrance, Pink Friday, in partnership with Elizabeth Arden.

DENVER — UrgentRx, developer of fast-acting over-the-counter flavored powder medications, has established a partnership with the Denver Broncos to raise awareness and educate fans about the company’s convenient, single-dose fast powders.

Through the partnership, UrgentRx will distribute samples of its Headache Relief to Go and Heartburn Relief to Go products at tailgating events before Denver Broncos home games through Oct. 28. 

ST. PAUL, Minn. — 3M has expanded its Filtrete brand to include new water filtration products.

3M said Filtrete — which initially carried air filtration products for heating and cooling systems — now touts a water filtration products line that includes four different filtration levels and three types of installed systems, so homeowners can customize their selections based on their water filtration needs.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Digitizing the medical records of 150 million patients means that nearly half of the entire population of the United States will have its records stored electronically next year. It's an ambitious goal, but more importantly, it's a major step toward the transformation of the healthcare system toward an electronic, digitized model.

MINNEAPOLIS — MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

Free of artificial flavors or preservatives, saturated fat, trans fat or cholesterol, the new multigrain berry and multigrain cinnamon varieties are made with whole grain oats, whole grain barley and whole grain triticale (a cross between wheat and rye with higher levels of essential amino acids), boasting 43 g of whole grains per serving. What's more, both flavors also carry the 100% whole grains stamp from the Whole Grains Council, the company said.