New Products

PARSIPPANY, N.J. — The Food and Drug Administration has approved a generic medicated patch for treating pain made by Watson Pharmaceuticals, the company said.

Watson announced the approval of lidocaine topical patch in the 5% strength. The drug is a generic version of Endo Pharmaceuticals' Lidoderm, which had sales of about $1.2 billion during the 12-month period ended in June 2012, according to IMS Health.

PARSIPPANY, N.J. — Indian drug maker Wockhardt has received tentative approval from the Food and Drug Administration for a generic version of a Pfizer psychiatric drug.

Wockhardt announced the tentative approval for ziprasidone hydrochloride in the 20 mg, 40 mg, 60 mg and 80 mg strengths, used to treat bipolar disorder and schizophrenia, and the company plans to launch the drug on Sept. 2, 2012.

PARSIPPANY, N.J. — The Food and Drug Administration has approved a generic drug for high blood pressure made by Wockhardt, the Indian drug maker said.

Wockhardt announced the approval of felodipine extended-release tablets in the 2.5 mg, 5 mg and 10 mg strengths. The drug is a generic version of AstraZeneca's Plendil, and Wockhardt said it would launch the drug immediately.

Various versions of the drug have a market presence of more than $66 million, according to IMS Health.

NEW YORK — Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

It is positioned as the category’s first whitening product focused on whitening without SLS, known to cause irritation, and helps strengthen tooth enamel to prevent daily acid wear, stated Johnson & Johnson Healthcare Products Division of McNEIL-PPC.

Chicken Soup for the Soul — the well-known book publisher and leader in life improvement, inspiration and wellness — will launch a national line of nutritious, quality comfort foods that will be available in supermarkets and food retailers in early 2013.

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NEW YORK — GG Gatsby is collaborating with Target.com and Walmart.com to launch its new volumizing hair care line.

These are the first retail collaborations for the brand, and the partnerships enable the brand to bring its hair care line to a new mass demographic.

JOHNSON CITY, N.Y.  — Pharmacy automation manufacturer Innovation will supply pharmacy automation technology to the U.S. Navy, under a new deal between the two worth up to $49 million.