New Products

ST. PETERSBURG, Fla. — A new quality improvement initiative that aims to disseminate newly designed patient medication information to patients filling prescriptions at participating pharmacies has been launched.

PITTSBURGH — A new line of performance nutrition products developed by leading GNC scientists and wellness experts in partnership with actor Mark Wahlberg has made its debut.

Marked, which consists of seven sports and active nutrition products, provides the ultimate performance nutrition for anyone who wants to achieve their health and fitness goals, GNC said. Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the Marked product line, which will be sold at GNC stores nationwide.

The lineup includes:

OAKLAND, Calif. — Clorox has released a concentrated version of its namesake liquid bleach.

The concentrated Clorox is designed to improve whitening on clothes and significantly reduce the amount of water and plastic used, ultimately helping minimize Clorox bleach's and the company's environmental footprint. The change reduces the typical 96-oz. bleach bottle to a 64-oz. size.

CHATTANOOGA, Tenn. — MoonPie has debuted a new package design.

After nearly two decades since undergoing a packaging redesign, Chattanooga Bakery decided to completely overhaul the marshmallow cookie sandwiches brand's packaging with an emphasis on a darker shade of blue that's accented with whimsical lighter blue swirls, all creating a unique, fresh look. The company tapped The Goldstein Group to create the new design.

Chattanooga Bakery noted it is moving forward to integrate the new design in to all its MoonPie product lines.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating colorectal cancer that has spread to other parts of the body, the agency said Friday.

HALF MOON BAY, Calif. — Odwalla has unveiled four new food bars as part of its 2012 lineup.

The lineup, which includes apple toffee pistachio and chocolate almond coconut chewy nut bars, which are perfect for wholesome indulgence, while orange cranberry and lemon ginger original baked bars are ideal food bars with mornings in mind. All of the bars are good sources of five essential vitamins and minerals, including antioxidant vitamins A, C and E, Odwalla said.

PRINCETON, N.J. — Sandoz has launched a generic version of a topical medication used to treat psoriasis, the company said.

Sandoz, the generics arm of Swiss drug maker Novartis, announced the launch of calcipotriene cream in the 0.005% strength, calling it the first generic version of Leo Pharma's Dovonex.

Dovonex had sales of about $118.8 million during the 12-month period ended in May, according to IMS Health.

SILVER SPRING, Md. — The Food and Drug Administration has approved several generic versions of a drug used to treat asthma and allergies, the agency said Friday.

The FDA announced the approval of montelukast sodium, a drug indicated for controlling asthma symptoms and relieving indoor and outdoor allergies.

The drug is a generic version of Merck's Singulair, which had sales of $4.6 billion in 2011, according to IMS Health.