NYX Professional Makeup enters the world of ‘Avatar’ with limited-edition collection
A new NYX Professional Makeup collection has dropped.
Inspired by the highly anticipated “Avatar” sequel, “Avatar: The Way of Water,” the line features products inspired by characters in the film and the world of Pandora that come in vibrant and bioluminescent hues, the company said.
Products part of the assortment include vegan and cruelty-free palettes, highlighters, lipsticks, glosses, paint and a setting spray, which were created with recycled materials to help minimize existing waste.
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“As a beauty brand known for launching the boldest pro-level pigments, we're thrilled to collaborate with 20th Century Studios' 'Avatar: The Way of Water' to help bring the vibrant and colorful world of Pandora to life through this unique collection,” said Yann Joffredo, global brand president of NYX Professional Makeup.
To celebrate the launch of the collection, the brand is participating in the film’s Keep Our Oceans Amazing campaign, by encouraging fans to take part in celebratory experiences that support The Nature Conservancy.
“In conjunction with the 'Avatar: The Way of Water' Keep Our Oceans Amazing campaign and The Nature Conservancy’s mission to conserve the lands and waters on which all life depends, we pride ourselves in offering mindful cruelty-free and vegan formulas as part of our pledge to take responsibility and offer conscientious products. We are excited to marry these critical initiatives and support another cause that aligns with our core values,” Joffredo said.
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Beauty enthusiasts can find NYX Professional Makeup’s limited-edition “Avatar: The Way of Water,” collection available for purchase across 24 retailers globally including Ulta Beauty, Macy’s and nyxcosmetics.com.