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09/29/2022

O Positiv caters to women’s health needs with capsules

O Positiv’s new product launches include Vaginal Probiotic vitamin capsules and Urinary Tract vitamin capsules.
Gisselle Gaitan
Online Editor
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Women’s health brand O Positiv is expanding its portfolio by launching a new line of health-focused products for the female consumer.

The brand’s two new product launches include the Vaginal Probiotic vitamin capsules and Urinary Tract vitamin capsules, which are intended to support vaginal and urinary tract health, the company said.

“As someone who is prone to recurrent UTIs, I couldn’t be more excited to introduce the world to the URO collection,” said O Positiv co-founder Brianna Bitton. “There are many disruptive issues that come with the territory of being a woman, which we’re often told to deal with, and that never sat right with me. O Positiv is here to provide a sense of relief and transparency by creating quality solutions that women can feel confident in consuming and actually see positive differences from — URO does just that.”

[Read more: The women’s health category experiences disruption]

The Vaginal Probiotic vitamin capsules contain a proprietary symbiotic blend with five strains of bacteria that work to support a more balanced vaginal biome, as well as maintain pH and yeast levels.

While the Urinary Tract vitamin capsules, which feature Pacran cranberry extract, D-Mannose and vitamin C, work to promote a healthy urinary tract, the company said.

“Vaginal health is so important and requires maintenance of the vaginal flora. Vaginal probiotics are helpful when it comes to long-term benefits, in addition to the urinary tract, as they can restore the urogenital flora in individuals and help create better outcomes,” said O Positiv medical advisor and OB/GYN Jessica Shepherd. “The body has pH balances in every area including the vagina and bladder, and in order to optimize the pH in the vagina, probiotics can help with supporting a healthy environment.”

[Read more: Queen V demystifies feminine health with ‘It’s Not So Woo Woo’ campaign]

Consumers can find O Positiv’s new products in single bottles that retail for $31.99 each.

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