Queen V, a brand known best for its feminine hygiene products, is looking to demystify the cultural conversation around women’s health and bodies with its new campaign.
The brand’s “It’s Not So Woo Woo,” initiative centers around demystifying vaginal health and understanding what it calls the Micro-V-iome.
According to the brand, the Micro-V-iome is a unique ecosystem with good and bad bacteria that make up feminine health and how it and the surrounding delicate skin can be impacted by changes to pH levels, harsh products or hormones. Its products help maintain pH, fight off harmful bacteria, and help ward off infections.
[Read More: Queen V relaunches as part of Reckitt’s portfolio]