Olay is looking to protect and soothe signs of sensitive skin caused by common skin irritations with a new skin care line designed to relieve sensitive skin types.
The new Olay Sensitive Skin line, which features ingredients like the dermatologist-recommended USP-grade colloidal oatmeal to soothe and protect, also includes vitamin B3, peptides and shea butter to condition the skin.
Facial Cleanser with Gentle Cream: Made with oat extract and vitamin B3, it hydrates and gently soothes such signs of sensitive skin as dryness, flakiness, itchiness, weak skin barrier, irritation and tightness;
Eczema Therapy Skin Relief Cream: A non-comedogenic cream that is free of steroids, fragrance, dyes and mineral oil, it features an ultra-rich texture that is quickly absorbed into the skin. The cream also hydrates, provides temporary relief from eczema and can also help with minor skin irritation;
Soothing Moisturizer: Featuring a fast-acting formula that provides instant hydration and temporary itch relief, it is non-comedogenic and contains colloidal oatmeal to soothe symptoms from rashes, eczema, poison ivy, oak or sumac; and
Mineral Sunscreen with Broad Spectrum SPF 30: Made with colloidal oatmeal and mineral SPF, it absorbs quickly into the skin and blends with all skin tones. Featuring a formula that protects against UVA/UVB rays, it is fragrance-free and dermatologically approved by the Skin Health Alliance.
Made without the use of steroids, fragrances, parabens, phthalates, dyes and mineral oil, the line looks to deliver relief for sensitive skin types while also providing an effective experience through formulas that are quickly absorbed, the company said.
Consumers can find Olay Sensitive Skin available for purchase at Walgreens.