Olehenriksen teams up with designer Anine Bing to launch limited-edition lip treatment
Olehenriksen has teamed up with fashion designer Anine Bing on a limited-edition lip product. According to the company, the idea behind the product is based on the ethos of loving oneself and the skin one is in.
The limited Pout Preserve Peptide Lip Treatment, called I 🖤 ME, comes in a glimmer formula shade and will be launched with a campaign celebrating the shared Scandinavian heritage of Anine Bing and Olehenriksen.
"We're beyond excited to continue our partnership with Anine Bing through our first-ever Pout Preserve collaboration, I 🖤 Me," said Rachel Berg, vice president of global marketing at Olehenriksen. "Our campaign conceptualized and creative directed by Anine, was inspired by self-love—and the micro moments of joy all around us. With this campaign our aim is to spark more glimmers. That's why the product glimmers too, so you can see a glimmer every time you look at yourself."
The Pout Preserve Peptide Lip Treatment in the shade I 🖤 Me features a mauve-pink tint and strawberry sorbet flavor. It is formulated with Scandinavian cloudberry seed oil, kokum butter and wild mango butter to help plump lips, reduce the appearance of fine lines and leave lips feeling moisturized, the companies said.
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"I've been using Olehenriksen products for almost 20 years, so collaborating on our new Pout Preserve shade I 🖤 ME feels incredibly special," said Bing. "The project allowed me to design the packaging and take on the role of creative director, which was a delightful experience. I'm inspired by Ole's philosophy of self-love and how it connects to beauty, which is why this glimmering shade was named in honor of self-love. It's timeless and effortless, and I'm excited for everyone to experience it. This collaboration is a true reflection of my self-love journey and I hope it encourages others to shine their own light."
The limited-edition Pout Preserve Peptide Lip Treatment in I 🖤 ME retails for $22 and is currently available on Olehenriksen’s website and Sephora.com. It will be available in Sephora stores on Nov. 28.
