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One Brands kicks off virtual “One for One” exchange

As part of the campaign, consumers can exchange bland resolutions for free One bars to help maintain their wellness goals in 2022, the company said.

One Brands, makers of the One, One Plant and One Minis bars, is on a mission to help consumers conquer their wellness goals in 2022 without compromising on the tastes they love.

Recently, the brand opened its virtual “One for One” exchange campaign where consumers have the chance to give up the unhappy things in life rather than the unhealthy.

[Read more: One Brands revives limited-edition pumpkin pie bar]

Customers are urged to head to Instagram @one1brands and use #ONEhappyswap with the “Add Yours” sticker to share a wonderfully erasable picture of an undesirable item — anything from stiff, scratchy jeans to bland, chalky protein bars — and trade up with a free box of One Brands happiness sent straight to your door.

“Rather than settling for old perceptions of health like chalky textures and dull, uninspiring experiences, we want to show consumers that it’s possible to feel hopeful, confident and excited about maintaining their wellness,” Eric Clawson, One CEO said. “With up to 20 g of protein, 1g of sugar and 0 chalky taste, One bars give you a way to conquer your goals while treating yourself to the flavors that bring you joy. That’s a resolution we can all stick to.”

The “One for One” exchange is available to consumers for one week, ending Feb. 4.

[Read More: GNC debuts PlantFuel line of plant-based supplements]

“Treat yourself to what’s enjoyable, tasty and brightens your day — it’s as easy as swapping one undesirable item for one unbeatable One to meet your health and happiness goals in 2022,” the company said.

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