Oreo heads to space with limited-edition cookies
Oreo is kicking off 2024 with a galaxy-inspired limited-edition cookie.
The Oreo Space Dunk Cookies feature layers of blue and pink cosmic crème that contain a marshmallow-inspired flavor and popping candies, as well as one of five galactic embossments.
In addition, the cookies also have a small cut-out that allows consumers to peer through the cookie and see its colorful crème, the company said.
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To celebrate the launch of the new snack, the brand is partnering with Space Perspective to offer a chance to embark on a six-hour journey to the edge of space.
“Oreo cookies are all about transporting fans to a place full of excitement and childlike curiosity,” said Michelle Deignan, vice president of Oreo, US. “We’re over the moon about partnering with Space Perspective to give one lucky fan the opportunity to dunk an Oreo cookie while gliding through space. Through this campaign we hope to take playfulness to new heights, proving it is not only in all of us, but also exists in space.”
Currently, Oreo’s Space Dunk Cookies are available for purchase online, where rules on how to enter the sweepstakes can also be found.
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“We’re thrilled to partner with the iconic Oreo brand to be the first to bring a cookie fan aboard a Space Perspective flight,” said Jane Poynter, founder and co-CEO of Space Perspective. “Together, we have put innovation, accessibility, playfulness and the spirit of exploration at the heart of this partnership—not to mention taking Oreo cookies where they've never gone before! Space Perspective is on a mission to bring space travel to more people than ever. We can’t wait to welcome the winner into our growing community of Explorers who will all safely experience a life-changing journey and return with a new perspective on our planet and humanity. Through this program, we are amplifying our mission to bring accessible space tourism to the world.”
