Orme’s Shoppable Reels helps brands, creators monetize Instagram content

Orme, a social commerce platform focused on empowering beauty brands, has launched new technology allowing brands and creators to monetize Instagram video content. 

Shoppable Reels enables consumers who comment “buy” on a Reel to receive a direct message containing a link to a brand’s e-commerce store. 

Brands who have begun utilizing the tool include DL1961, Warp and Weft, SSOne, Everen Skincare, Paume, Marie Hunter, Tronque, JooY and Yensa. 

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“Transforming Reels into instantly shoppable, revenue-driving content will be a game changer for beauty, fashion and lifestyle brands and content creators who are searching for alternatives to TikTok Shop,” said Faisal Ahmed, co-founder and CEO of Orme. “For brands looking to maximize Instagram’s 2 billion monthly active users, our Shoppable Reels platform is the next step in social commerce innovation. At the moment, directing a consumer to a brand’s ecommerce site via social media is very cumbersome. It requires users to click through multiple steps which results in frustration and lost conversions. ORME’s Shoppable Reels platform removes these barriers and keeps users engaged on Instagram while allowing brands and creators to monetize their content effortlessly.” 

In addition, the company said that it allows influencers to earn commissions instantly whenever their followers purchase Shoppable Reels regardless of the size of their audience.