OTC Pain

Companies are developing products that solve ear and eye care problems that not only save consumers a trip to the doctor’s office, but drive shoppers into stores.

The diclofenac sodium topical gel 1% is over the counter for nonprescription use through the company’s prescription Rx-to-OTC switch process.

Advil Dual Action with acetaminophen is the first FDA-approved OTC combination of ibuprofen and acetaminophen in the United States. 

The switch will bring an OTC treatment for osteoarthritis pain to more patients, GSK Consumer Healthcare said.

The product, which is designed to provide numbing pain relief and can be used for up to 12 hours, will start shipping in June and has a su ggested retail price of $14.99.

The Publix launch follows the product being added to Target stores, and executives from Taro attribute the brand’s growing customer base to its convenience and dosing method. 

Not only does Sunbeam have a large share of the heating pad category, but it is unveiling new technologies and formats, driving incremental sales and, by the way, profits. 

Johnson & Johnson Consumer is introducing the first new form of Children’s Tylenol in 10 years.