Natural innovation: Homeopathy manufacturers roll out new offerings

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Natural innovation: Homeopathy manufacturers roll out new offerings

By Michael Johnsen - 03/09/2018
Hyland’s does GOOD for its customers
Hyland’s recently partnered with GOOD+ Foundation to donate up to 100,000 boxes of Hyland’s 4 Kids cough- cold homeopathy products to families in need. “It goes right along with our mission and our vision as a company in that we all work for a higher purpose, we all work for the care of others and we are here to provide and make healthcare solutions easily accessible to all,” Les Hamilton, president of Hyland’s, said. Leveraging the brand’s top-selling products, Hyland’s 4 Kids Cold ’n Cough and Hyland’s 4 Kids Cold ’n Cough Nighttime, the Los Angeles-based company first introduced the offer in time for back-to-school season.

Boiron banks on bruise solution
Boiron’s Arnicare consistently ranks in the top-10 best selling topical analgesics according to IRI, a Chicago-based research firm. The Newtown Square, Pa.-based homeopathic company in the past year launched a line extension called Arnicare Bruise that provides older consumers help for related discoloration, swelling and pain. Bruise relief is an emerging sub-segment within the first aid category, due to three broad audiences. Boiron officials said that in addition to baby boomers, a portion of women are prone to bruises and active individuals are motivated to to keep training or stick to a fitness regimen.

Similasan innovates eye drop delivery
Similasan will soon launch Dry Eye Easy Mist, which creates a dry eye homeopathy solution users can spray on a closed eye lid and blink into the eye. “What’s unique about it, besides the formula, is the delivery mechanism,” Yann Pigeaire, director of marketing at the Highlands Ranch, Colo.-based Similasan, said. “As you get older, people have trouble with the application of eye drops. This is a form that is popular in Europe, and we’re bringing it to the United States.” In addition to making an appeal to those consumers who don’t want to put drops into their eyes, it also works with makeup, as it doesn’t cause makeup to run.

Nelsons launches new formats, flavors
Rescue Plus is the latest launch from Nelsons. Rescue Plus was designed to attract new shoppers, bring new formats, efficancy claims and premium packaging, according to the company. The first three Rescue Plus products to launch include new formats, flavors and combinations, including Rescue Plus Lozenge, which features a natural orange and elderflower flavor; Rescue Plus Effervescent, which contains 15 natural mixed berry-flavored effervescent tablets; and Rescue Plus Sleep Gummy, which the company said helps consumers fall asleep faster, stay asleep longer and wake up refreshed.