Overtone’s Coloring Conditioner embraces fall shades

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Overtone’s Coloring Conditioner embraces fall shades

By Gisselle Gaitan - 11/08/2019

Overtone is expanding its spectrum of shades.

The Denver-based beauty brand announced that its semi-permanent Coloring Conditioner will be adding three new shades — perfect for fall or any other time of the year.

New shades include ginger, chocolate brown and golden brown, which will join the rich black and espresso brown hues.

In addition, each shade of Coloring Conditioner will be joined by a Daily Conditioner counterpart to help keep color fresh after every wash, the company said.

"The shades in the basics line are as practical as your go-to closet staples. You can easily incorporate them into your routine to do everything from a big color change to a subtle shift in tone, depending on your personal style," Liora Dudar, the co-founder of Overtone Haircare said. "It's color you'll feel confident wearing, and reach for again and again."

Each Coloring Conditioner and Daily Conditioner works by nourishing strands with plant-based oils while depositing color, the company said.

All of the new shades will be available for purchase on the company’s website on Nov. 19 in various formats that retail from $8, $29 and $47.  

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